I think you are getting that point. Another way to think about this, English majors, is that everything is a text to be interpreted. And authors of texts try very hard to develop texts that lead a reader to interpret in a particular way.
To be able, as a reader--and I use that term loosely--to consider the rhetorical moves a text--and I'm using that term loosely, too--is to have power over the effects of that text--on you, on your world, etc.
Thus, rhetorical action is a real thing. If you can understand who has power over you, you then have power to act against it.
TO START TODAY'S DISCUSSION: Please post 200 words (roughly) on this question: How is this "text" from the On the Media podcast a rhetorical analysis? How do we see the Aristotelian Triad (logos, pathos, ethos) being used to understand the analysis.